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I Love New York (stylized I ❤ NY) is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City,〔(Interview with Milton Glaser ), ''The Believer''〕 and later to promote New York State as well. The trademarked logo, owned by New York State Empire State Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York. ==Logo== The logo consists of the capital letter ''I'', followed by a red heart symbol (❤), below which are the capital letters ''N'' and ''Y'', set in a rounded slab serif typeface called American Typewriter.〔 In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce, hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene's advertising campaign. Glaser's original sketch to accompany the agency's "I Love New York" slogan was conceived in a taxi over to a meeting for the campaign.〔(【引用サイトリンク】title=The Story Behind I Heart New York )〕 It comprised the letter I and a heart shape followed by NY, all on the same line. As the idea developed he decided to stack the I and heart shape on a line above the NY characters, later stating that he may have been a "subliminally" influenced by Robert Indiana's LOVE pop art image. Glaser expected the campaign to last only a couple months and did the work pro bono.〔 The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser's original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York. The image became especially prominent following the September 11 terrorist attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Center site. The black spot approximates the site's location on lower Manhattan Island. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. Added text at the bottom encouraged people to "Be generous. Your city needs you. This poster is not for sale."〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「I Love New York」の詳細全文を読む スポンサード リンク
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